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Why You Ought to Leverage Your Free G2 Profile (+ How To Get Began)

Opinions are consuming the software program world.

90% of consumers usually tend to convert after studying critiques. Product and peer critiques present highly effective and genuine insights into driving purchases, gaining visibility, and providing distinctive info to potential consumers.

Investing and prioritizing in constructing a neighborhood centered round user-generated content material, particularly critiques, helps new audiences study extra in regards to the model and its choices. After they hear from actual customers, they discover it simpler to put their belief in what they’re saying in regards to the firm.

On-line critiques are key to serving to clients perceive what you worth, the acquisition journey, and the way they are often profitable enterprise customers.

G2 is the world’s largest and most trusted software program market. With over 60 million annual consumers coming to G2, it’s no shock that our knowledge on software program consumers your product, class, and opponents makes for efficient gross sales options, advertising messaging, and buyer success communication.

Consider G2 as giving what you are promoting a double bonus: one to your product to get observed and achieve visibility by way of profiles throughout greater than 1,500 software program classes, and the second for potential consumers to learn product critiques, have interaction with the corporate, and convert into your clients.

Why ought to my firm care about being on G2?

If you end up asking this query, right here’s one other query: why ought to consumers care about you?

Software program consumers worldwide belief G2 to assist them select the proper options for his or her enterprise wants. With greater than 1,756,700+ (that’s so much) genuine person critiques, G2 is THE place the place folks can uncover, assessment, and handle their software program.

About 90% of all consumers usually tend to make a purchase order after studying a assessment and listening to from a peer. At G2, our mission is to make belief a central a part of the digital transformation our world goes by way of and can proceed to develop.

Our knowledge supplies consumers with higher steerage within the type of critiques, technological analysis, and comparative research to make sure they keep away from the inherent dangers of shopping for enterprise expertise.

For sellers, G2 gives you greater than 1,000,000 pairs of eyes month-to-month that will help you achieve visibility in your software program class. G2 lets you set up a robust market profile, accumulate actual person critiques, automate assessment technology, leverage purchaser intent indicators, and entry aggressive insights.

With G2, SaaS corporations can join with consumers instantly and have interaction in conversations that assist information them by way of the gross sales funnel and make the proper buy selections.

You too can uncover accounts on the lookout for your product and associated opponents to make sure you seize their consideration. G2 Advertising and marketing Options is the proper addition to your present advertising toolkit to speed up offers and market your product in a better approach.

Why software program manufacturers must be on G2:

  • Acquire purchaser belief of their software program buy journey.
  • Create a neighborhood for studying by way of peer-to-peer critiques.
  • Make data-driven selections by way of critiques and technological analysis.
  • Get elevated visibility over services and products as a vendor.
  • Have interaction with consumers to maneuver them by way of the gross sales funnel for better conversions.

How do I get my free profile optimized and arrange?

Now that you simply’ve hopefully been satisfied about why having a G2 profile is a enterprise asset, let’s get into how one can arrange a profile that stands out. Observe this step-by-step information with greatest practices to optimize your product web page and leverage person critiques to spice up your gross sales pipeline and on-line model popularity.

Step 1: Replace your profile

Patrons that come to G2 are “prepared to purchase”. On G2, they search for product info and positioning and sometimes examine a number of merchandise in the identical class. To assist them perceive your providing, step one is to replace profile particulars as comprehensively and precisely as potential.

Product info

Take into account this your holy grail to potential consumers. Be sure that all the data on this part is up-to-date and factually appropriate.

  • Product logos: Your brand is your model’s first impression on a possible buyer and might differentiate you out of your opponents. Use a product brand simply acknowledged by G2 customers and keep away from logos with textual content as they’ll seem small on Grid Reviews.

G2 software badge

  • Product description: This part ought to give your viewers a deep dive into your organization’s background and product. Once more, be sure that all profile particulars are thorough and correct, so guests totally perceive your resolution.

    We advocate writing three brief paragraphs detailing primary info (firm title, location, measurement, and so on.), the product’s key options and functionalities, and the software program’s main use case that outlines the issue it solves for customers.

  • Extra info: You may add extra particulars about your product and point out info corresponding to the kind of software program, languages your product helps, exterior neighborhood hyperlinks, and product aspects that provide you with a aggressive edge.

  • Product photographs: Footage converse louder than phrases. Add as much as six screenshots of your product so guests can higher perceive how they’ll use it. The varied file sorts supported for product photographs are .png, .jpg, and GIFs smaller than 5 MB.

Lead emails

Any G2 vendor receives as much as 4 leads/month on the free plan. You may see 4 consumers from G2 who’ve seen or in contrast your product with a competitor. To get these results in the proper POC and cut back response time, it’s important to replace the “lead e-mail.”

Guarantee to configure the e-mail addresses of the staff who will obtain lead alerts concerning account-level knowledge.

As a fast refresher, an account is a corporation actively researching G2, and knowledge corresponding to firm title, business, and geographical location rely as account-level particulars. With a free profile, you might be eligible to obtain 4 free account-level leads (woohoo!).


This house permits consumers to ask questions on utilizing a product, its options, and greatest practices. The dialogue platform can be a approach for customers to carry up particular use circumstances of the answer to assist them make a purchase order choice and transfer down the gross sales funnel.

We advocate staying engaged with consumers because the conversations aren’t solely useful in constructing buyer relationships but in addition assist with web optimization. Regularly requested questions could be picked up by Google in search outcomes underneath the “Individuals Additionally Ask” part.

Step 2: Replace options and pricing

A product is nothing with out its options –  fairly actually. Realizing a software program’s capabilities supplies guests on G2 with cues about the way it will profit them.

Equally, equipping customers with pricing info helps them outline the product’s worth and gauge whether or not it’s a device they need to spend money on. For distributors, it is usually a approach of displaying transparency and gaining purchaser belief.


Info concerning options helps G2 categorize your product appropriately and direct related guests to your profile. Particulars on product options also can support reviewers when contemplating totally different options.

When offering particulars for options, be sure that you mark the extent or pricing plan at which a function is obtainable. In case your product is a part of a class that doesn’t present product options, fear not – our analysis workforce fleshes out all classes so as to add questions that customers could have concerning product options.


An organization’s pricing choices can have an effect on the sort and quantity of shoppers, the frequency with which present clients re-purchase merchandise, the convenience with which a enterprise grows, and the power to type long-term buyer relationships.

Listed below are some greatest practices whereas including pricing info to your G2 profile:

  • Add as much as 5 pricing plans (if relevant) to stipulate particulars for options provided with each package deal.
  • Clarify how your pricing and packaging differ from opponents in the identical house.
  • Let consumers know of any free trials it’s possible you’ll supply, as that info will seem under the product’s pricing desk and on G2 Evaluate pages.
  • Inform guests if you don’t disclose pricing info publicly and write ‘Request a Customized Quote’ subsequent to the respective plan.

Step 3: Run assessment campaigns

After you’ve arrange your G2 profile, it’s about time to begin amassing person critiques. One of the best place to begin is with individuals who know and love you – AKA your present clients. When you’ve reached out to them and have gotten your first few buyer critiques, create a assessment assortment technique to drive the impression of on-line critiques in the long term.

You will need to do not forget that your assessment technology technique should at all times be on high of thoughts to your buyer success and advertising workforce.

Whereas it may be tempting to neglect about amassing person critiques as soon as you’re feeling you’ve hit a strong quantity, automating the method with G2 Overview Technology will help you repeatedly accumulate buyer quotes and testimonials. Leverage this info to your web site and social platforms to attach with potential consumers.

3 ways to gather critiques on G2:
1. We accumulate: Allow us to do the heavy (and rewarding) lifting for a ten% common conversion charge.
2. You accumulate: Belief no one however your self? No drawback. Gather critiques by way of your assessment technology methods.
3. Auto-collect: Wish to flip your assessment assortment mode on however not fear about it? G2 Overview Automation’s bought you. Get customers to share genuine and marketable product suggestions for a 20% common assortment charge.

Be sure that your assessment assortment plan has an everyday assessment evaluation to proceed working the facility of social proof, gauge person sentiment, and inform worth propositions to your product growth processes.

What advantages do I get from having a free G2 profile?

There are nothing however advantages to claiming a free G2 profile. However when you’re nonetheless uncertain, let me elaborate on its impression on rising model consciousness, understanding buyer sentiment, and capturing purchaser demand.

Elevate model consciousness

Having a G2 profile will get you observed by consumers who go to G2 to analysis their subsequent software program buy. Merely put, consumers cannot discover you on G2 until you might have a profile.

When in-market consumers go to your G2 profile, you improve your possibilities of promoting software program to them by showcasing your person testimonials and product options.

Person critiques generated on G2 spotlight essential product info, model property, and content material to coach and inform consumers about your providing. All of this ultimately works in the direction of establishing and sustaining an internet popularity.

Encourage model advocacy

One in every of my favourite elements about utilizing SaaS assessment websites, in addition to higher product visibility and constructing belief with clients, is that they assist determine individuals who adore your model. Figuring out your product advocates and buyer neighborhood members is crucial to relationship constructing when responding to critiques and interesting in interactions.

G2 profiles additionally function a device to domesticate a person neighborhood, reply product questions, and take part in discussions concurrently. It acts as a spot to interact in customer-company conversations and strengthen rapport.

Refine gross sales and advertising

Being observed by way of your G2 profile is a superb first step, however that’s simply what it’s: step one. Figuring out and interesting with potential consumers is the following step to capitalizing on new gross sales alternatives.

Leveraging G2 Purchaser Intent knowledge drives gross sales and advertising income to maneuver down the funnel and take selections of their analysis for brand new software program purchases.

Intent knowledge supplies vital enterprise insights and permits gross sales and advertising to:

  • Supply contact info
  • Determine in-market consumers
  • Craft personalised messages
  • Maintain buyer pulse to scale back potential churn

Drive product innovation

An underrated good thing about amassing and analyzing person critiques is its impression on a enterprise’s product ideation and have prioritization actions.

Buyer wants and needs can most instantly be gauged by studying their critiques regarding product functionalities and capabilities… or the dearth of them. If you discover many individuals mentioning a selected functionality they need or see within the present product, it serves as essential person suggestions.

An lively presence on a software program assessment web site like G2 supplies alternatives to grasp performance gaps and study traits within the business. This knowledge can basically information your subsequent massive product thought and sensible development.

Advantages of getting a free G2 profile:

  • Improve model consciousness and model popularity by way of testimonials and product training.
  • Construct a buyer neighborhood with consumers who know and love your product.
  • Leverage purchaser intent knowledge to supply prospects and cut back churn with focused information.
  • Refine present merchandise by studying about client wants and have expectations.

Happiness is: free stuff

Individuals who say driving income and advertising pipeline by way of buyer critiques is less complicated mentioned than achieved haven’t leveraged G2. It is so simple as it sounds – declare your profile, begin amassing critiques and get your product in entrance of thousands and thousands of potential consumers.

So what are you ready for? Declare your free G2 profile immediately!



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