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What to think about when redesigning a web site

Freshen-up or full makeover?

Is your web site feeling somewhat stale and outdated? Maybe your gross sales are stagnant? In case you answered sure, it could be time for a web site redesign. And whereas redesigning a web site might sound daunting, with the precise pre-work and a stable plan, any small enterprise proprietor can reap the advantages of a web site overhaul.

An internet site redesign will help you breathe new life into your web site, revive your gross sales, and convey you new shoppers.


Nonetheless, there are a number of key issues to think about earlier than you embark on a web site redesign journey.

On this article, we’ll cowl:

Let’s get began!

When is the precise time to revamp your web site?

First, let’s speak about timing. Redesigning a web site is an funding in your corporation — an funding of time and, typically, cash. So that you wish to ensure now’s the time for a web site redesign. Take an in depth have a look at your present web site and ask:

Is it recent?

In case your web site feels stale — particularly once you have a look at it towards competitor websites — and it’s been a number of years for the reason that final overhaul, it’s a good suggestion to revamp your web site. This offers you the right alternative to modernize the design and guarantee your web site appears to be like skilled.

Are your gross sales stagnant?

In case your gross sales have slowed otherwise you’re not getting sufficient shopper inquiries or new leads, this might be an indication that your web site is difficult to navigate or that your guests can’t discover the data they need. Redesigning your web site will allow you to make your web site simpler to make use of in addition to enhance your conversion price.

Is it present?

In case you’ve pivoted your corporation and your web site nonetheless lists providers and merchandise you now not provide, it’s time to embark on a redesign journey. By redesigning your web site, you’ll be capable of record the present providers and provides and eradicate customer confusion about what you present.

Easy methods to strategy redesigning a web site

On the subject of web site redesign, you’ll be able to go for a minor web site refresh or tackle a whole redesign.

Web site refresh

Because the title implies, a web site refresh refers to creating minor adjustments and updates to the content material that’s already there. This may embrace altering up the images used on the web site or updating your coloration scheme.

An internet site refresh is advisable once you’re usually comfortable together with your web site but it surely might use a recent coat of paint. You possibly can full a web site refresh comparatively rapidly.

If solely a handful of pages want updating, you’re higher off selecting to refresh your web site.

Two people sitting at a computer desk viewing color swatches

Web site redesign

Not like a web site refresh, redesigning a web site is extra concerned. It means utterly altering the appear and feel of your web site in addition to writing new copy, changing photos/movies, and arising with a brand new website construction for simpler navigation.

An internet site redesign can take weeks, possibly even months, relying on the scale of your web site.

But when your web site shouldn’t be bringing you gross sales or your conversion price is low, then it’s higher to decide on the web site redesign choice to offer your web site a brand new life.

What to think about when redesigning a web site

Now that in case your web site wants a refresh or a redesign and when you must redesign your small enterprise web site, let’s speak about what you want to bear in mind.

1. Carry out a web site audit

First issues first — audit your present web site. This can make it easier to decide if it’s essential to redesign the complete web site from scratch or just replace a number of key pages. A number of components to look out for embrace:

  • The variety of pages you’ve gotten and if they’re nonetheless related to your provides
  • Outdated web site copy
  • Damaged hyperlinks that have to be redirected to new or present pages
  • Your web site site visitors and guests so you’ll be able to evaluate the outcomes of your redesign

You can also create a web site survey and ask your present shoppers and clients to fill it out. It is a good technique to get a firsthand account of how your audience makes use of your web site and what they battle with.

2. Determine your web site targets

Determine what function your web site has in your total enterprise technique. In different phrases, what would you like your guests to do as soon as they land in your web site? This may embrace:

  • Signing up on your electronic mail record
  • Testing your on-line store
  • Reserving a session name

Based mostly in your web site targets, you’ll be able to decide the client journey and determine what the call-to-action (CTA) needs to be on every web page of your website. Make it as simple as attainable on your web site guests to take that subsequent motion.

3. Determine in your visible model

Subsequent, select the visible model on your web site.

Your web site ought to match the remainder of your model and enchantment to your audience.


It’s additionally a good suggestion to go to a number of competitor web sites and be aware kinds and options that encourage you. Simply bear in mind, your web site ought to uniquely characterize your enterprise — no copy and paste allowed!

Alternatively, you may determine to go in the other way to face out extra. It is a good concept in case your market is overly saturated and also you need an edge over your rivals.

Editor’s be aware: GoDaddy’s Web sites + Advertising answer makes it a snap to create a cohesive look throughout your web site, social media profiles, electronic mail advertising and marketing and extra!

4. Collect all of your content material

So that you’ve obtained your visible model, you’ve determined in your web site targets, and precisely what must be up to date and altered. Now’s the time to collect all of the content material you’ll want for the redesign.

This may embrace:

  • New copy for all of the pages in your web site, together with buyer testimonials
  • New images — which might imply it’s essential to organize a photoshoot
  • Checklist of instruments, plugins and different integrations that have to be added to your web site

Time-saving tip: Ask for testimonials from happy clients each time you full a job, fulfill an order, and so on.

5. Determine if you wish to DIY or rent a designer

Two people standing at a drafting table

Once more, redesigning a web site is an funding. Do you’ve gotten the time, cash, talent and/or willingness to be taught? Or would you relatively rent knowledgeable to do the heavy lifting?

With the do-it-yourself (DIY) strategy, you may redesign your web site utilizing a premade template or theme and exchange the content material with your personal. Or you might spend money on a DIY web site design course that walks you thru the complete course of of making a website from scratch (or extra from scratch).

Hiring a designer means you’ll work with knowledgeable net designer to finish the redesign. Whilst you’ll want to supply your designer with the content material on your web site, they’ll do many of the work — releasing up your time to deal with what you do finest.

Each strategies include their very own set of professionals and cons. We’ll tackle these in a while, however needless to say the ultimate alternative depends upon how a lot time you’ve gotten and the price range you’ve gotten out there. This brings us to the ultimate level you want to bear in mind when redesigning a web site — allocating a price range.

Associated: 7 the reason why it’s price investing in skilled web site improvement

6. Allocate a price range

As talked about earlier, you’ll be able to select to do a web site refresh or choose for an entire redesign. Relying on the complexity of your venture, it’s essential to allocate the suitable price range.

For instance, in case you’re utterly redesigning a web site, you additionally want to consider whether or not you’ll rent knowledgeable copywriter or write the copy your self. Equally, in case you want a model photoshoot, you’ll have so as to add that to the price of your web site redesign.

Plus, hiring a designer can be costlier than utilizing the DIY strategy — in order that’s one other factor to bear in mind in relation to your redesign price range.

Professionals and cons of redesigning your web site your self

Utilizing the DIY strategy to revamp your web site is definitely a viable technique. However as with the rest in life, there are professionals and cons.

Professionals of DIY web site redesign embrace:

  • You’ll lower your expenses by not hiring a designer, copywriter, photographer, and so on.
  • You’ll get to know your web site platform in and out.
  • You’ll be capable of confidently replace your web site every time it’s essential to.

The draw back of redesigning a web site your self is that it may be fairly time-consuming, particularly in case you’re a newbie.

Professionals and cons of hiring a designer

In case you don’t have quite a lot of time in your hand, hiring a designer could be your only option.

Professionals of hiring a designer embrace:

  • Frees up your time so you’ll be able to deal with different duties in your corporation.
  • You’ll find yourself with a novel web site that appears skilled.
  • Your web site will stand out and be arrange in a manner that helps you attain your targets.

The draw back of hiring a designer is that it may be an costly choice. Plus, some designers have a protracted waitlist, which suggests you might need to attend a number of months on your venture to be executed.

Redesigning your web site with WordPress

In case you’re utilizing WordPress to revamp your web site, you’ve gotten a few choices. You possibly can choose for an entire redesign with a custom-coded theme. This feature will most likely be the most costly in case you’re hiring knowledgeable designer.

Alternatively, when you have the time and the desire to be taught code, you’ll be able to create a {custom} theme your self. Take into account that this may be fairly time-consuming in case you’re a newbie coder.

An alternative choice is to make use of a premade WordPress theme as the bottom and customise it together with your colours, fonts and content material. This feature is sort of efficient because it means that you can redesign a web site rapidly and is usually cheaper, even in case you’re hiring a designer.

Utilizing a web site builder to revamp your web site

With a web site builder, your redesign could be a lot easier. Most web site builders use a drag-and-drop interface, which makes it simpler to finish the redesign your self. There’s additionally no difficult code so you’ll be able to full the redesign a lot quicker.

Relying on the web site builder you utilize on your web site, you might need to revamp the pages from scratch. Nonetheless, some web site builders include built-in templates so that you may simply want to change to a brand new template and add your content material, colours and fonts.

Redesign your web site with GoDaddy’s Web site Design Companies

Splash screen for GoDaddy Website Design Services

In case your web site is in dire want of a redesign, GoDaddy’s Web site Design Companies might be an important answer. Not like many impartial designers, the GoDaddy design staff provides a quick four- to six-week turnaround so you’ll be able to launch your new web site rapidly. Plus, with greater than 20 years of expertise, you’ll be able to relaxation assured that your web site will look polished {and professional}.

GoDaddy Web site Companies provides a variety of net design packages appropriate for web sites of all sizes, from easy web sites to on-line shops. Better of all, your web site will look nice on all units and be optimized for search engines like google and yahoo.

Let’s wrap it up

Redesigning your small enterprise web site may seem to be a frightening job. However as soon as your choices and what steps are concerned, it’s lots simpler to place collectively a sport plan to revamp your web site.

To recap, you’ll be able to redesign your web site utilizing the DIY strategy with the assistance of a premade theme or a course. Or, you’ll be able to rent an online designer to do it for you. Regardless of which choice you select, preserve the next in thoughts:

  • Give your web site a radical audit to find out what content material and options want updating and what must be eliminated
  • Determine the first purpose on your web site
  • Outline your visible model
  • Hold your audience in thoughts to make sure the redesigned web site nonetheless appeals to them

When you’ve accomplished the steps above, collect all of your content material and use the ideas outlined on this article that will help you redesign your web site. And if you wish to hand over the redesign to a trusted skilled, chat with one in all GoDaddy’s professional designers to create a web site that really displays your imaginative and prescient.



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