Wednesday, October 5, 2022
HomeSalesTwitter Bio or… chilly electronic mail 🤔?

Twitter Bio or… chilly electronic mail 🤔?

Wish to write gross sales emails like a professional?

Kristina and Will have a look at widespread electronic mail errors (utilizing actual examples) and rewrite them so as to be taught what to do otherwise.

Be part of Kristina Finseth (Sr. Supervisor, Outbound Progress Advertising and marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO views and TWO approaches on actual gross sales emails, each week on Gross sales Hacker.

Watch the re-write, and take a look at the earlier than and after emails under! 👇

Topic: Ex-Firm // usage-based billing

Hello Will – after exploring various instruments much like Lavender, and am impressed with what you all have constructed. As you all develop, I’m to know the way you’ll invoice on utilization.

Having finalized distinctive business phrases with various ranges of dedication whereas at COMPANY, it was a straightforward choice to hitch a workforce that’s fixing the following a part of this complicated equation – billing and invoicing.

Our founding workforce at NEW COMPANY comes from Asana, Stripe, Plaid & Samsara, the place we collectively skilled the pains which are related to billing for a usage-based pricing mannequin, and we’ve constructed a developer-first billing system designed to adapt to your enterprise mannequin.

Curious – is billing one thing that the workforce is prioritizing as you proceed to scale and implement new merchandise & pricing plans?

Hope to attach quickly,

2 Days Later…

Hello Will,

Thought you could have an interest on this weblog publish the place Scott Buxton, former VP of Finance at DataDog, shares how he took their enterprise from $20m ARR to $1B in a 6 12 months span with a usage-based mannequin that supplied final flexibility and transparency to prospects.

Understanding that you simply function with the same enterprise mannequin in the present day, are you presently allocating too many engineering assets to repairs your in-house billing system, repair breakages and re-integrate each time there are new product and pricing rollouts?

At NEW COMPANY we’ve constructed a billing and analytics platform that permits firms like CS1, caseS2, CS#3, and many others. to save lots of hours of engineering assets on billing-caused breakages & re-integrations, and allocate that point to core product growth.

Comfortable to stroll you thru a fast demo so that you can envision how NEW COMPANY can additional optimize Trylavender billing workflow.


Will’s Rewrite:

Topic: Pay Per E mail Choice?

Hey Will,

From the seems of the wizard in your web site – is it honest to say y’all wish to be completely different?

We’re constructing a product to make utilization primarily based billing simple to implement.

Open to seeing if a number of prospects wish to assume otherwise too?


2 Days Later:

Thought this may spur some concepts, Will.


It’s a weblog publish from DataDog’s VP of Finance. Do you know usage-based pricing was the explanation DataDog went from $20M to $1B in ARR?

I believe it might apply for y’all if we discover the fitting prospects.

Let me know in the event you’re open to brainstorming it.


PS.Given that is completely new, we’d completely tackle the dev work.


Have a query about your gross sales electronic mail? Begin a dialogue locally.



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