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The High 10 Methods To Market Your Enterprise


Searching for the best octane methods to market your new enterprise?

Right here, we’ve collected what we expect are the highest 10 greatest methods to market a enterprise in at present’s world — these work for each kind of enterprise in any business. 

They are going to assist you to construct model consciousness, generate leads, and make gross sales. 

Earlier than we get into that, although, let’s discuss why you must all the time begin with a gross sales funnel (and introduce one thing we name “The Dream 100”). 

Why You Ought to All the time Begin With a Gross sales Funnel

Mapping out your gross sales funnel is floor zero for advertising and marketing your enterprise.

Earlier than you get into the nitty gritty of influencers you need to work with, advertisements you need to run, and sponsorships you need to snag, its vital to know what you’ll do when these folks go to your web site.

That’s the place your gross sales funnel is available in.

A gross sales funnel is only a collection of pages which are constructed to convert folks from site visitors into leads or from leads into clients.

It’s completely different out of your typical web site — try the video beneath.

The place an internet site usually behaves extra like a brick wall that retains folks from taking motion…

Why You Should Always Start With a Sales Funnel, traditional website

… a gross sales funnel is a door that leads solely to 1 particular motion — and has a better conversion charge due to its single-minded focus.

Why You Should Always Start With a Sales Funnel, sales funnel graphic.

So… how do you construct a gross sales funnel?

We’ve created a 30-day problem the place we’ll stroll with you side-by-side and assist you to do exactly that — you’ll construct your first gross sales funnel from scratch!

Click on beneath to dive in!

Take The OFA Problem Now!

Leverage The Dream 100 Course of

You perceive what a gross sales funnel is. And that’s essential for efficiently advertising and marketing your enterprise.

However there’s one different concept we need to talk about earlier than sharing our prime 10 ways.

We name it The Dream 100.

It’s a course of that any enterprise can use to construct model consciousness, generate leads, and make gross sales.

In actual fact, it’s the precise course of Russell Brunson has used to develop ClickFunnels to a enterprise price over $100 million (with none enterprise capital).

Take a look at the video beneath.

Right here’s the gist.

The folks you need to serve — your dream clients — are already congregating in numerous completely different locations on-line.

They’re listening to the identical podcasts, studying the identical blogs, signing up for a similar newsletters, and following the identical Instagram influencers.

What when you might implant your enterprise, your message, and your affords into these congregations?

That’d be tremendous helpful, proper?

Heck ya!

Step one is to make an inventory of 100 completely different locations — therefore the identify, though it might be kind of than 100 — the place your dream clients already congregate on-line.

Discover…

  • 10+ prime web sites & boards the place they spend time
  • 15+ lively Fb teams
  • 50+ influencers they comply with on social media
  • 30+ podcasts they take heed to
  • 40+ e-mail newsletters they learn

You possibly can additionally goal YouTube Channels, blogs, and even magazines.

When you’ve acquired an inventory, you may both…

Work your method in — This implies reaching out and constructing relationships with key folks. It’ll embrace visitor running a blog, being a visitor on different folks’s podcasts, and sending free merchandise to influencers for his or her evaluation.

Purchase your method in — This implies you pay cash to insert your self into the dialog. That might be via commercials, sponsorships, or agreements with influencers.

Leverage The Dream 100 Process

That is the muse of your lead-gen technique as a result of it tells you the place your goal market is — and as soon as you understand the place they’re, you may create a plan for inserting your self into the dialog.

As Russell Brunson explains…

“The core technique to grasp is that your dream clients have already been congregated by your Dream 100. Should you concentrate on figuring out them and advertising and marketing to them, your dream clients will begin flowing into your funnels sooner than by the rest you may do.”

To study extra concerning the Dream 100, choose up your free copy of Russell’s bestselling ebook, Site visitors Secrets and techniques, by clicking on this hyperlink.

You should use this Dream 100 course of whatever the ways you resolve to make the most of beneath — simply select your ways after which comply with the Dream 100 course of. It’s the yellow brick highway to success.

Model Consciousness

First, let’s discuss model consciousness. These are confirmed advertising and marketing methods that can assist you to garner consciousness amongst your goal market.

1. Search Engine Optimization (website positioning)

What’s one thing that your goal market searches for on Google?

Should you promote trainers, then your goal market probably searches for issues like “greatest trainers” or “trainers with out shin ache”.

In actual fact, yow will discover out precisely what your goal market is typing into Google through the use of a software like Ubersuggest.

Brand Awareness, Search Engine Optimization (SEO)

Simply kind in a key phrase to learn how a lot month-to-month search quantity it has in Google.

Wouldn’t it’s good if these folks had been ending up on your web site?

Effectively, that’s what website positioning is all about — optimizing your web site to rank on web page one for particular high-value key phrases.

For instance, I’ve been working with a SaaS firm referred to as REISift for a few 12 months now. After we began working collectively, they’d completely no website positioning site visitors in any respect.

During the last 12 months, we’ve been publishing one to 2 weblog posts per thirty days focusing on key phrases that their goal market (actual property traders) kind into Google.

And now they’re driving 2,000 visits per thirty days via Google!

Brand Awareness, Search Engine Optimization (SEO) Statistics

Cool, proper?

That’s the ability of website positioning.

It will increase model consciousness, drives site visitors, and even helps to generate leads.

So… how do you do it?

We’re not going to enter depth about that right here. However examine our information on website positioning over right here to get a primer.

2. Sponsorships

Ever been interrupted by advertisements when listening to your favourite podcast?

How about when studying your favourite e-mail e-newsletter?

Effectively, these advertisements are paid slots.

And you may ebook these heaps for your enterprise — that’s a good way to construct model consciousness.

The hot button is discovering podcasts or newsletters that particularly serve your goal market.

The extra niche-specific it’s to your dream clients, the higher.

For instance, I just lately ran sponsorships in a e-newsletter to a digital product I created for freelance writers. Right here’s the product…

Brand Awareness, Sponsorships

And the place did I sponsor that product?

In a e-newsletter for freelance writers, in fact! Particularly, one referred to as Funds For Writers…

Brand Awareness, Newsletter Sponsorships

The sponsorship price me $200 for 3 slots and I made about 20 gross sales. My product price $47 so which means I made about $740 after the price of the sponsorship.

Not unhealthy, eh?

Extra importantly, I elevated model consciousness for my freelance writing teaching and programs.

Sponsorships are nice for constructing model consciousness however they can be used to generate leads and gross sales when you do them accurately.

3. Public Relations

PR is a technique of constructing relationships with journalists, bloggers, and different influencers in your business to get them to speak about your model.

(The “work your method in” a part of the Dream 100 course of works rather well for this)

It’s sort of like getting free promoting.

Right here’s an instance of a title that does nicely on many websites for PR efforts…

Brand Awareness, Public Relations

There are a whole lot of alternative ways to barter natural placements in blogs and media retailers that your goal market pays consideration to.

Listed here are some concepts…

  • Rent a PR Skilled — You’ll be able to rent a PR company that can assist you with this course of. They are going to assist you to get placements, however it might get costly shortly.
  • Construct Relationships — When you have a small price range or need to avoid wasting cash, you can too attain out to journalists, blogs, and influencers immediately and attempt to construct relationships with them. This can usually lead to natural placements. Use the Dream 100 course of!
  • Write — An alternative choice is solely to pitch your visitor posts to blogs the place you need publicity. They’ll normally allow you to embrace a point out of your model or product within the article or no less than in your bio.
  • Visitor — Or you may supply your self as a visitor on podcasts that your goal market listens to. They’ll normally allow you to promote your enterprise on the finish of the episode earlier than signing off.

These are all nice methods to get your model in entrance of a brand new viewers with out spending tons of cash.

And keep in mind, the aim right here is to extend model consciousness. So, even when you don’t get any gross sales or leads out of your PR efforts, it’s nonetheless price it.

4. Influencer Advertising

Influencers have an viewers of individuals inside your goal market.

Not solely that, however that viewers attentively listens to what the influencer has to say.

The worth of getting that influencer, then, to suggest or promote your merchandise is apparent.

Right here’s an instance…

Brand Awareness, Influencer Marketing

It’s just like PR however with a concentrate on social media.

For instance, let’s say you’ve got a product that helps folks get monetary savings on their groceries. You possibly can attain out to an influencer who talks about budgeting and see in the event that they’d be desirous about reviewing your product on their YouTube channel or Instagram account.

The important thing with influencer advertising and marketing is to be sure you’re reaching out to influencers who’ve an viewers that’s related to your enterprise.

In any other case, you’re simply losing your time (and cash).

Lead Technology

Now we’re going to speak about advertising and marketing ways that can assist you to generate leads (i.e. develop your e-mail listing).

In at present’s world, the e-mail listing is the lifeblood of your enterprise.

It’s the place you’ll construct rapport, create buyer relationships, and make gross sales.

Right here’s how one can develop your e-mail listing.

5. Lead Magnets

A lead magnet is an opt-in supply that you just give away in change for an e-mail tackle.

It’s a bit of content material — PDF, e book, audio clip, video course, and so on. — that gives worth to your goal market and entices them to enroll in your e-mail listing.

For instance, when you had been within the enterprise of serving to folks get monetary savings on their groceries, you may create a lead magnet that reveals them methods to do exactly that.

Or, when you had been within the enterprise of serving to folks get out of debt, you may create a lead magnet that reveals them methods to create a price range.

You get the concept.

Right here’s an instance of a lead magnet…

Lead Generation, Lead Magnets

The important thing with lead magnets is to ensure they’re prime quality and ship on their promise.

Should you create one thing that’s actually helpful and helpful, folks will likely be very happy to enroll in your e-mail listing.

And after you have their e-mail tackle, you can begin constructing a relationship with them and finally promote them your services or products.

6. Commercials

How are you going to get folks to enroll in your lead magnet?

Effectively, you need to use among the concepts listed within the model consciousness part (similar to website positioning and public relations).

However you can too run commercials.

For instance, you may run a Fb advert that factors to your lead magnet opt-in web page.

Lead Generation, Advertisements

Or you may run a Google AdWords marketing campaign and goal key phrases associated to your lead magnet.

Lead Generation, Google AdWords campaign and target keywords

The important thing with advertisements, nevertheless, is to be sure you’re focusing on the appropriate folks.

You don’t need to waste your cash on advertisements which are proven to individuals who have no real interest in what you’re promoting.

That’s why it’s vital to make use of focusing on choices like demographics, pursuits, and behaviors when organising your advert campaigns.

By doing so, you may ensure that your advertisements are solely being proven to people who find themselves prone to be desirous about your services or products.

7. Webinars

Webinars are a good way to generate leads.

In actual fact, it’s certainly one of our all-time favourite lead gen ways right here at ClickFunnels. It’s how Russell created buzz for our enterprise!

Lead Generation, Webinars

They’re basically on-line seminars or workshops that you need to use to coach your goal market on a specific subject.

And, on the finish of the webinar, you may even supply a services or products that you just’d prefer to promote.

This implies you may generate leads on the entrance finish (throughout registration) and make gross sales on the again finish (on the finish of the presentation).

Take a look at our information over right here to construct a webinar funnel!

Gross sales

Lastly, we’re going to share three of the perfect ways for making gross sales.

Right here they’re.

8. Tripwire Funnels

A tripwire funnel is a sort of gross sales funnel that’s nice for making gross sales. It begins with a low-level supply after which promotes a one-time supply with a heavy low cost as soon as the particular person has already entered their transport and fee info.

Let’s check out a top level view of the Tripwire Funnel…

Sales, Tripwire Funnels

Listed here are some extra particulars with examples of every web page…

Two-Step Gross sales Web page — First, guests arrive on the gross sales web page. This web page affords such a no brainer deal that your goal market can’t presumably resist. It’s form of like a lead magnet besides you’re providing it for a small sum of money, normally anyplace from $1 to $50 (relying in your business and goal market). This web page requires folks to enter their transport and fee info to proceed via the funnel.

Sales, Two-Step Sales Page

OTO Web page — Subsequent, guests go to the One-Time Supply Web page. This web page affords the factor that you just’re truly attempting to promote. It’s a bit dearer than the factor you provided on the primary web page however closely discounted and with some sturdy FOMO because it’s a one-time supply. The standard friction of inputting transport and fee info is already taken care of (that’s the place most individuals abandon their purchasing cart) and so the OTO Web page normally converts at a surprisingly excessive charge.

Sales, OTO Page

— That is your receipt and/or thanks web page.

Sales, Offer Wall Page

Tripwire Funnels do rather well for changing chilly site visitors into clients or for getting heat leads who’ve by no means bought earlier than to lastly take the leap.

If this sounds just like the ticket, you may obtain your first Tripwire Template over right here at no cost — then you may customise it utilizing ClickFunnels’ software program.

9. Cleaning soap Opera Sequence

Earlier we shared some advertising and marketing ways for constructing your e-mail listing.

However… when you’ve acquired folks in your listing, when you’ve delivered the lead magnet… then what?

The following step is to try to promote these folks certainly one of your main merchandise utilizing a collection of emails.

We’ve lovingly dubbed this technique the “cleaning soap opera sequence”.

As a result of, like a cleaning soap opera, the emails information the customer irresistibly from one “episode” (e-mail) to the subsequent… and finally to purchasing your merchandise/providers.

Right here’s a fantastic breakdown of how this e-mail sequence works from Ryan Wegner…

The cleaning soap opera sequence mainly consists of 5 emails despatched over 5 days (one a day).

You set the stage, create excessive drama, share your epiphany, talk about hidden advantages, after which use urgency to push the lead over the fence.

Sales, Soap Opera Sequence

In order for you a extra detailed rationalization of how this works, get a free copy of Russell Brunson’s bestselling ebook, DotCom Secrets and techniques ← simply pay transport.

10. Seinfeld Emails

As soon as somebody has completed going via a cleaning soap opera sequence… what’s subsequent?

Whether or not they purchase or not, you shouldn’t cease emailing them.

In spite of everything, simply because somebody didn’t purchase 5 days after they signed up to your e-mail listing actually doesn’t imply they’ll by no means purchase.

49% of companies say that the majority of their leads require “lengthy cycle” nurturing, based on Ascend2.

So it’s price your time to maintain emailing individuals who’ve purchased earlier than… and individuals who’ve by no means purchased.

However… what do you ship?

Each day Seinfeld emails — try the video beneath!

Mainly, Seinfeld emails are simply every day emails that catch the recipient’s consideration, inform a narrative, and make a proposal related to the story that was advised.

These may be paid affords or free affords — there ought to be a wholesome mixture of each.

Now you may be nervous about emailing day-after-day, however you may use the identical technique and e-mail just some instances per week and even as soon as per week.

The vital factor is to remain involved along with your whole listing — to proceed constructing authority, and to proceed making them affords.

When you get within the behavior, writing these emails ought to simply take quarter-hour or so each morning — you need to use the hook-story-offer format to put in writing them…

  • Hook — Get the recipient’s consideration with a curiosity-inducing topic line.
  • Story — Inform a compelling and attention-grabbing story.
  • Supply — Supply a services or products that’s associated to the story you advised.

Right here’s an instance…

Sales, Seinfeld Emails

Russell Brunson (and plenty of different on-line entrepreneurs) have discovered which you can make about $1 per subscriber per thirty days… and that quantity will increase while you e-mail extra usually.

Seinfeld emails are a good way to nurture your leads, construct belief, and maintain your e-mail listing actively shopping for.

You’ll be able to study extra about Seinfeld emails in Russell Brunson’s bestselling ebook, DotCom Secrets and techniques ← use that hyperlink to get it at no cost.

Remaining Ideas on Advertising Your Enterprise

There you’ve got it — the highest 10 methods to market your enterprise.

However there’s one closing thought I need to go away you with…

You don’t need to do all of them!

In actual fact, it’s higher when you concentrate on just some and do them rather well.

Because the adage goes, much less is extra.

Click on the hyperlink beneath when you’re prepared for the subsequent step — to construct your high-converting gross sales funnel that can take advantage of your advertising and marketing efforts!

Take The OFA Problem Now!

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