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Improve your Xerocon expertise with social media

We will’t wait to meet up with our superb neighborhood in individual at Xerocon New Orleans on 24 and 25 August and Xerocon Sydney on 7 and eight September. Xerocon has been known as the ‘Coachella for accountants’ and is an occasion to not be missed in case you’re trying to take your apply to the following degree. 

For those who’re becoming a member of us, you may anticipate to reconnect and type new connections with the Xero group and fellow cloud accounting leaders and study from inspirational world-class audio system on stage.

So, how are you going to additional improve your Xerocon expertise? Nicely, look no additional than your very personal cell phone – that’s proper, we’re speaking about embracing the ability of social media.

First issues first

Whether or not you’re attending in individual or simply watching from afar, we suggest you observe our official Xero social channels, as we can be offering unique content material, suggestions and tips, and a behind the scenes take a look at the occasion throughout all of our channels. That is actually the most effective place to expertise Xerocon past the stage. We additionally strongly suggest utilizing our hashtag – #Xerocon – all through the occasion to make sure that your community can see your content material over the course of the 2 days.

Don’t miss a second of the magic

There’s a lot to see and do at Xerocon from keynotes audio system, reconnecting with outdated pals, assembly new pals to speaking with our app companions about build up your digital toolkit and having fun with all the opposite enjoyable issues that Xerocon is legendary for.

With a lot happening throughout the 2 days, it’s very simple to overlook one thing so whether or not you’re at Xerocon in individual or watching the updates, bulletins and actions from afar – one of the simplest ways to remain within the know is to observe the hashtag – #Xerocon.

Put social media to give you the results you want

Don’t wait till you stroll by means of the doorway of Xerocon to benefit from social media. Put it to work instantly so that you’re in the most effective place going into the occasion. Begin by becoming a member of in on the dialog round Xerocon – and you are able to do this at the moment by following the hashtag, #Xerocon.

Earlier than the occasion, you may uncover recommendations on the way to take advantage of your time, share what you’re hoping to remove out of your time at Xerocon in addition to speak with different attendees to find what they’re most trying ahead to. 

Throughout the occasion, share content material from the occasion in addition to your Xerocon expertise together with your followers on social media. Widen your affect by showcasing your information on Twitter utilizing acceptable and trending hashtags (for instance, #WednesdayWisdom) or do a Fb Reside video (don’t overlook to provide your followers a heads up to allow them to tune in).

It’s also possible to take this chance to develop your skilled community by swapping Twitter handles and connecting together with your friends and Xero on LinkedIn and Fb.

After the occasion, you may relive the expertise by showcasing your favorite moments together with your social community both by creating a photograph album or writing a weblog article shared by way of your social media channel. 

Energy up your social media presence

As everyone knows, social media is a good software to attach and develop your community, and there are a variety of various platforms providing numerous advantages. Right here we break down the advantages of every platform, and how one can get essentially the most out of every one.


Twitter is a good way to observe and interact with what’s occurring at Xerocon in actual time.

Prime suggestions:

  • Comply with and use the #Xerocon hashtag so see all the newest from Xero as we share updates, bulletins, enjoyable and plenty extra – and don’t overlook to retweet. 
  • Share your individual ideas and expertise together with your followers utilizing visuals (for instance, pictures of the audio system or the venue), and don’t overlook so as to add the #Xerocon hashtag to your tweets so others can see your content material.
  • Don’t overlook to tag audio system and different attendees in your tweets to extend your attain and engagement


Instagram is a good place so that you can share thrilling content material from breakouts, pictures taken with new and outdated pals, enjoyable actions all through the day and even the well-known Xerocon Celebration. Alternatively, you may have interaction with our content material the place we’ll be sharing tales and reels all through the day showcasing the largest and finest content material stay from Xerocon.

Prime suggestions:

  • Be sure you observe Xero on Instagram to not miss a beat from Xerocon
  • Tag @xero in your tales and reels so we are able to share your content material in our tales 
  • Use the #Xerocon hashtag to ensure we are able to see and interact together with your content material
  • Share your individual ideas and expertise together with your followers in tales and/or reels 
  • Brighten up your tales with our Instagram GIF stickers. You will discover them by choosing GIF and typing ‘Xerocon’ when making a story, and off you go.


LinkedIn is a good platform to attach together with your digital skilled community in addition to construct your skilled on-line presence. We’ll be utilizing LinkedIn to share our key bulletins and product updates.

Prime suggestions:

  • It is a good time to refresh your LinkedIn profile to ensure your skilled particulars are updated. Your headline ought to clearly state your skilled function and we suggest including a brief bio sharing who you’re, what you do, your private values, {and professional} accomplishments.
  • Share posts (each picture and movies) highlighting that you’re at Xerocon and ensure to tag @Xero and any companions or fellow attendees.
  • Search and join with our particular visitors and audio system at Xerocon.
  • Comply with the exhibitors who’ll be exhibiting at Xerocon that you just’re taken with.
  • Write opinion items and share fascinating articles showcasing your curiosity and subject material experience – don’t overlook to share hyperlinks to your content material out of your different social media accounts tagging @Xero so we are able to see and presumably share with our community.


And final, however not least, we are able to’t overlook Fb. Fb is famend as a digital neighborhood the place you may join with pals, household and different folks you recognize.his makes Fb an important place to maintain your finger on the heartbeat of Xero’s newest bulletins throughout Xerocon.

Prime suggestions:

  • Interact together with your followers by replying to posts and feedback in your web page.
  • Publish posts and reels sharing fascinating content material related to your pursuits and people of your Fb neighborhood
  • Cross-share tales from Instagram to make your content material creation simpler

Let’s get social at Xerocon

With two jam packed days at Xerocon, we wish you to have the most effective time throughout the occasion, and social media is a good way to attach with like-minded folks to energy up your expertise. So don’t miss a single second of Xerocon, whether or not you’re there in individual or following from afar, by utilizing and maintaining a tally of the hashtag, #Xerocon. Tag us in your content material, join with different attendees and interact with the Xero neighborhood throughout social media.

It’s not too late to expertise this unmissable occasion for your self – you should buy tickets for Xerocon New Orleans right here and Xerocon Sydney right here.



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