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How To Construct A Tremendous Changing Lead Magnet Funnel


The easiest way to herald extra leads is to supply your perfect prospects an excellent priceless lead magnet in change for his or her e mail addresses. 

Right now we’re going to present you the right way to construct a lead magnet funnel that converts extraordinarily nicely. 

Able to take lead era to the subsequent degree?

Proceed studying…

What Is the Worth Ladder Gross sales Funnel?

We imagine that the best option to promote something on-line is the Worth Ladder gross sales funnel.

It was created by our co-founder Russell Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one 12 months (it’s at $100M+ now!). 

This gross sales funnel has 4 levels:

  • Bait. You supply the potential buyer your lead magnet in change for his or her e mail tackle.
  • Frontend. You supply the potential buyer your least costly and least priceless services or products.
  • Center. You supply the shopper a dearer and extra priceless services or products.
  • Backend. You supply the shopper your most costly and most precious services or products.

Ideally, you additionally supply a continuity program of some type, that means, a subscription product that generates recurring income.

We additionally suggest including downsells, upsells, and cross-sells to those core presents so as to maximize your income.

What Is the Value Ladder Sales Funnel?

The explanation why this gross sales funnel works so nicely is that it permits you to:

  1. Begin the connection with that individual by providing free worth.
  2. Nurture that relationship by persevering with to offer free worth through e mail.
  3. Construct belief by offering progressively extra paid worth at every stage.

Right here’s how Russell explains it:

What Is a Lead Magnet Funnel?

Okay, so now what the Worth Ladder gross sales funnel is all about, however what’s a lead magnet funnel?

What Is a Lead?

A lead is a possible buyer who has:

  1. Expressed an curiosity in your services or products.
  2. Given you their contact particulars.

Word that an individual has to satisfy each of those standards so as to be thought of a lead.

Somebody who has visited your web site however hasn’t offered their contact particulars isn’t a lead.

And neither is somebody whose contact particulars you’ve got by some means obtained however who hasn’t indicated any curiosity in no matter it’s that you just promote.

That being mentioned, this definition of the time period “lead” solely applies to steer era, not gross sales prospecting.

What Is a Lead?

What Is a Lead Magnet?

A lead magnet is a freebie that you just supply to potential prospects in change for his or her e mail addresses.

It may be something that they will both obtain to their machine or entry on-line:

  • A report.
  • An book.
  • A cheat sheet. 
  • An e mail course.
  • A video course.
  • A webinar.

…and many others.

There’s additionally a sort of lead magnet referred to as the “FREE + Transport” lead magnet that entails providing the potential buyer a free bodily product however asking them to pay for delivery.

Say, Russell has written three best-selling books, all of which you will get at no cost when you cowl the delivery charges.

Nonetheless, that is a complicated lead era method, which is why we don’t suggest it in your first lead magnet funnel.

It’s finest to stay to digital lead magnets if you’re simply beginning out.

What Is a Lead Magnet Funnel?

A lead magnet funnel, often known as a lead era funnel, is a funnel designed to transform potential prospects into leads by persuading them to offer you their contact particulars.

It’s the first stage of the beforehand mentioned Worth Ladder gross sales funnel referred to as the Bait stage.

As soon as the potential buyer offers you their e mail tackle, they enter your gross sales funnel and turn into a lead.

After that, your objective is to transform them into paying prospects by getting them to progress to the Frontend stage of the Worth Ladder gross sales funnel.

And after that, you need to convert them into repeat prospects by getting them to progress to the Center and the Backend levels of your Worth Ladder gross sales funnel.

It’s extraordinarily essential to grasp that the lead era funnel doesn’t exist in isolation.

It’s simply the primary stage of the Worth Ladder gross sales funnel and may at all times be considered in that context.

There are a number of variations of the lead magnet funnel.

Let’s take a better take a look at the three hottest ones…

Squeeze Web page Funnel

A squeeze web page funnel is essentially the most primary variation of the lead magnet funnel that may work nicely for just about any enterprise.

It has two pages:

  1. A squeeze web page that explains what your free supply is all about.
  2. A thanks web page that gives the hyperlink to the lead magnet.

We suggest beginning with the squeeze web page funnel if in case you have by no means constructed a lead magnet funnel earlier than.

The 3 Most Popular Variations of the Lead Magnet Funnel, Squeeze Page Funnel

Reverse Squeeze Web page Funnel

A reverse squeeze web page funnel is a extra superior lead magnet funnel variation.

Identical to the squeeze web page funnel, it has these two pages:

  1. A squeeze web page that explains what your free supply is all about.
  2. A thanks web page that gives the hyperlink to the lead magnet.

So what’s the distinction between the squeeze web page funnel and the reverse squeeze web page funnel?

The previous retains all free worth behind an opt-in wall, in the meantime, the latter supplies some free worth upfront. What does that imply?

Let’s say that what you are promoting is within the health business, particularly within the calisthenics area of interest, so that you resolve to supply a free video course that teaches individuals primary calisthenics abilities.

Should you had been to make use of a squeeze web page funnel, you then would ask individuals to offer their e mail addresses so as to get entry to your video course.

Nonetheless, when you had been to make use of a reverse squeeze web page funnel, you’ll characteristic one video from the course on the squeeze web page itself, no opt-in required.

You then would ask individuals to offer their e mail addresses so as to get entry to the remainder of the course.

Say, you might characteristic an introductory video that explains common calisthenics rules corresponding to talent progressions on the squeeze web page.

After which you might supply the potential prospects free movies with step-by-step progressions for primary abilities corresponding to pushups, pull-ups, hanging leg raises, and many others. in change for his or her e mail addresses.

Usually, reverse squeeze web page funnels generate fewer leads than common squeeze web page funnels, however these leads are typically of upper high quality aka extra more likely to convert into paying prospects.

Reverse squeeze web page funnels require video lead magnets, so that you may need to think about this strategy if you’re in an business the place video is the very best medium for offering free worth (health, cooking, crafts, and many others.).

The 3 Most Popular Variations of the Lead Magnet Funnel, Reverse Squeeze Page Funnel

Webinar Funnel

The webinar funnel is among the most superior lead magnet funnel variations.

It has these 5 pages:

  1. A webinar registration web page the place you encourage individuals to join your free webinar.
  2. A thanks web page the place you present info on the right way to attend the webinar (date, time, webinar hyperlink, and many others.)
  3. The webinar web page the place individuals can be part of the webinar.
    And if somebody registered for the occasion however couldn’t make it, you’ll be able to ship them a hyperlink to the webinar replay web page.
  4. A gross sales web page in your frontend supply. Word that that you must have a frontend services or products prepared if you wish to implement this lead magnet funnel variation. It is best to finish your webinar by pitching your frontend supply.
The 3 Most Popular Variations of the Lead Magnet Funnel, Webinar Funnel

The webinar funnel holds a particular place in our hearts as a result of that’s what Russell used to get ClickFunnels off the bottom in our first 12 months.

On the time, he would purpose to do 5-7 webinars every week and would typically find yourself doing 2-3 webinars a day. Fairly loopy nevertheless it labored!

Actually, it labored so nicely that to at the present time, Russell is satisfied that:

“One of the best enterprise mannequin on the planet is to create a webinar promoting your product or your service after which try this webinar dwell each single week for a 12 months, not less than as soon as every week.”

After all, doing it dwell isn’t completely mandatory, so if the concept offers you anxiousness then you’ll be able to supply free entry to pre-recorded occasions. 

Nonetheless, internet hosting dwell webinars may also help you be taught extra about your target market, enhance your public talking abilities, and excellent your gross sales pitch. 

Stay webinar funnels are finest fitted to services and products that value $50+ as a result of internet hosting a dwell occasion requires a big quantity of not solely time but additionally power. 

In the meantime, pre-recorded webinar funnels may work for way more reasonably priced merchandise, say, $7 ebooks. 

In spite of everything, you solely have to report the occasion as soon as, so this strategy doesn’t require practically as a lot time and power as working dwell webinars.

Nonetheless, when you resolve to go the pre-recorded webinar route, guarantee that your attendees are conscious that the occasion isn’t dwell.

In any other case, they could really feel cheated, which might be counterproductive to constructing belief.

And constructing belief is what the Worth Ladder gross sales funnel is all about!

How To Construct Your First Lead Magnet Funnel

Have you ever picked the lead magnet funnel variation that’s most fitted for what you are promoting?

Now it’s time to construct your first lead magnet funnel…

Step #1: Create a Tremendous Priceless Lead Magnet

As we have now talked about beforehand, a lead magnet could be something that the potential buyer can both obtain to their machine or entry on-line.

What’s essential is that:

  1. Your lead magnet supplies an answer to an issue that the potential buyer is scuffling with.
  2. That downside is both the identical one or associated to the one which your frontend product addresses.

You know the way in supermarkets you typically see these stalls the place you will get free meals samples, then purchase that meals merchandise when you prefer it?

Ideally, your lead magnet ought to function a free pattern of the worth that your frontend product supplies.

How To Build Your First Lead Magnet Funnel, Create a Super Valuable Lead Magnet

Step #2 Create a Touchdown Web page for Your Lead Magnet

Your lead magnet wants a touchdown web page.

All three beforehand mentioned lead magnet funnel variations use squeeze pages that are essentially the most primary kind of touchdown pages.

Your squeeze web page ought to have these three key parts:

  1. A headline that conveys the worth of your free supply.
  2. An opt-in kind the place the potential buyer can kind of their e mail tackle. It will probably both be proven instantly or displayed as soon as they click on the call-to-action button.
  3. A call-to-action button that encourages the potential buyer to get the lead magnet.

Clearly, if you’re utilizing the reverse squeeze web page funnel, then your squeeze web page must also embody a free video.

You may also need to experiment with varied further parts corresponding to further copy, social proof, related pictures, and many others. Simply ensure that to A/B check the whole lot!

Right here’s a easy, but high-converting squeeze web page that we use for our “The Funnel Hacker’s Cookbook” lead magnet:

Step #3: Begin Driving Visitors to Your Lead Magnet Touchdown Web page!

You’ll be able to’t know whether or not your free supply resonates along with your target market till you begin driving site visitors to its touchdown web page.

Arrange a paid promoting marketing campaign on Fb, begin working adverts with a small day by day price range, then see what occurs. Are individuals providing you with their e mail addresses?

And if you have already got the Frontend stage of your gross sales funnel constructed out, then see whether or not these leads are changing into paying prospects. Is your advert marketing campaign worthwhile?

Solely begin scaling your advert marketing campaign as soon as you’re certain that your perfect prospects are excited by no matter it’s that you’re providing.

Additionally, in the long term, you don’t need to be utterly reliant on paid promoting. It is best to construct your individual traffic-generating property corresponding to a social media following, a weblog, a YouTube channel, and many others.

However within the brief run, that you must get site visitors ASAP and paid promoting is one of the best ways to do it.

So determine the right way to profitably run adverts first, then begin experimenting with different advertising channels.

How To Convert Leads Into Paying Prospects

Okay, so now that your lead magnet funnel is up and working, you ought to be getting some leads. However how are you going to convert them into paying prospects?

You could construct out the subsequent stage of your gross sales funnel which is called the Frontend stage.

Right here’s how:

Step #1: Create an Irresistible Frontend Supply

It’s essential to grasp that the first goal of your frontend supply isn’t to make you a great deal of cash, it’s to transform leads into paying prospects.

That’s why we suggest:

  1. Ensuring that there’s a pure development out of your lead magnet to your frontend supply.
  2. Pricing your frontend supply inside the impulse purchase vary. $7 is a value level that works finest.
  3. Providing a 60-day no-questions-asked money-back assure.

For instance:

Matthew Hussey, a world-renowned courting coach, has a lead magnet referred to as “9 Magic Texts No Man Can Resist”.

It’s a information that gives 9 textual content message scripts that ladies can copy-paste when texting guys they like.

In the meantime, his frontend product is a information referred to as “The Momentum Texts” that gives 67 extra textual content message scripts.

So if a lady discovered the free scripts helpful, she’s going to probably be inclined to take a look at the paid scripts.

Particularly provided that “The Momentum Texts” solely prices $7 and comes with a 60-day no-questions-asked money-back assure!

See how there’s a seamless development from the lead magnet to the frontend product?

You need that in your gross sales funnel!

Create an Irresistible Frontend Offer

Step #2: Create a Gross sales Web page for Your Frontend Supply

Your frontend supply wants a gross sales web page. 

A short-form gross sales web page is sufficient provided that this can be a $7 product.

Gross sales web page copywriting is a big subject that we will’t presumably cowl in only a few paragraphs.

However we need to share a couple of ideas that may aid you create a gross sales web page that converts nicely even when you don’t have any earlier copywriting expertise:

Deal with Advantages, Not on Options

The excellence between options and advantages is among the most essential copywriting rules:

  • A characteristic is a perform or a high quality of a product (e.g. “These sneakers are waterproof!”).
  • A profit is the worth that the shopper will derive from that product (e.g. “These sneakers will hold your toes dry!”).

Individuals purchase primarily based on advantages, which is why it’s best to emphasize all of them all through your gross sales copy.

Your headline, your sub-headline, your physique copy, the whole lot needs to be benefit-driven.

Have a Highly effective Headline

David Ogilvy, one of the crucial well-known copywriters that ever lived, has mentioned:

“On the common, 5 occasions as many individuals learn the headline as learn the physique copy. When you’ve got written your headline, you’ve got spent eighty cents out of your greenback.”

Your headline is an important part of your gross sales web page, so guarantee that it clearly conveys the #1 advantage of your frontend product.

How will it make the potential buyer’s life higher?

Deal with that!

Use the Hook, Story, Supply Copywriting Framework

We suggest utilizing the “Hook, Story, Supply” copywriting framework in your gross sales web page:

  • Hook. Seize the potential buyer’s consideration along with your headline.
  • Story. Inform them a fascinating story that resonates with them on an emotional degree within the physique copy.
  • Supply. Transition from the story to your pitch and finish your gross sales web page with a transparent name to motion.

Right here’s how Russell explains it:

By the best way, if you wish to be taught extra about copywriting, try Jim Edwards’ e book “Copywriting Secrets and techniques”.

You may get it for FREE when you cowl the delivery!

Step #3: Create a 6-E-mail ”Indoctrination” Sequence 

We don’t suggest hitting the potential buyer with a gross sales pitch the second they offer you their e mail tackle. 

Ship them this e mail sequence as a substitute:

  • E-mail #1: Who’re you? Introduce your self to the brand new subscriber.
  • E-mail #2: The place did you come from? Inform your new subscriber your “origin story”. How did you come to do what you do now?
  • E-mail #3: What do you do? Clarify in additional element what it’s that you just do.
  • E-mail #4: How did you achieve this experience? Clarify what makes you certified to do what you do. Point out related expertise, accomplishments, credentials, and many others.
  • E-mail #5: Who do you do that for? Clarify who’re your perfect prospects + share a case examine on the way you helped such an individual get the outcomes that they needed. 
  • E-mail #6: How will you do it for me? Both pitch your frontend product or present a “buffet” of hyperlinks to all of your presents if you have already got your Worth Ladder totally constructed out. 

For emails #1 to #5:

Finish every e mail by asking the brand new subscriber a query, then encouraging them to hit the reply button and ship you their reply.

For e mail #6:

Finish it both by encouraging the brand new subscriber to be taught extra about your frontend product or by encouraging them to take a look at every “buffet” merchandise. 

And don’t neglect to make use of the “Hook, Story, Supply” framework in all six emails!

3 Easy Tips To Enhance Your Gross sales Funnel Income

Wish to enhance your income?

Add order bumps, upsells, and cross-sells to your gross sales funnel:

  • An order bump is a small, no-explanation-required supply that you just current to the potential buyer once they have already entered their bank card info however haven’t checked out but. 
    You know the way in supermarkets there are all these sweets within the checkout space? Order bumps are the digital equal of KitKats that you just throw in your cart with no second thought. 
    Say, in case your frontend supply is a bodily e book, you might add an book and an audiobook as order bumps. Everybody already is aware of what these are, so there’s no want to elucidate something.
  • An upsell is an upgraded model of the supply that the potential buyer has already accepted (e.g. McDonald’s’ notorious “Would you wish to supersize that?”). 
    That would imply providing a bigger amount, extra options, a subscription, and many others. After all, for an upsell to be interesting, it should genuinely be an ideal deal!
  • A cross-sell is a suggestion that’s complementary to the supply that the potential buyer has already accepted (e.g. McDonald’s’ well-known “Would you want fries with that?”). 
    Say, when you promote an information product corresponding to an book or a web based course, you might supply a 60-minute one-on-one session as a cross-sell. 

Our software program makes it tremendous simple so as to add bump orders, upsells, and cross-sells to your gross sales funnel. 

Doing that may nearly definitely aid you enhance your income!

3 Simple Tricks To Increase Your Sales Funnel Revenue, cross-sell vs. upsell

Need Russell To Present You How To Construct Your First Gross sales Funnel?

Let’s hold it actual:

Constructing a gross sales funnel from scratch can appear to be a frightening job.

That’s why we created our 5 Day Problem the place Russell walks you thru it step-by-step.

You’ll learn to:

  • Generate limitless leads.
  • Create your first lead magnet.
  • Construct your first gross sales funnel.
  • Create a easy 6-email follow-up sequence.
  • And launch your funnel!

…in simply 5 days.

So don’t hesitate.

Be a part of our 5 Day Problem at present. It’s utterly free!

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