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How one can get extra optimistic suggestions on Amazon

Get these stars

Greater than two-fifths of US Amazon consumers say that they store on Amazon due to product critiques and proposals. If you wish to discover ecommerce success on Amazon, prioritize getting a excessive Vendor Suggestions score.

Amazon seller rating

Consumers use this score to guage you in opposition to different sellers. If the score is impartial or low, there’s an excellent likelihood consumers received’t belief your small business and make a purchase order.

Past constructing purchaser belief, your Vendor Suggestions score is taken into account by Amazon’s algorithms to measure your efficiency — and whether or not your merchandise needs to be kind of seen. {The marketplace} is extra prone to place merchandise within the Purchase Field and rank them larger in search if their vendor has excessive Amazon vendor suggestions.

The Vendor Suggestions impacts how each Amazon and consumers view your small business. Your score has a big impact on whether or not your gross sales develop or plummet. On the similar time, optimistic suggestions might be difficult to gather on account of negativity bias and Amazon’s market restrictions.

We’ll cowl these obstacles and clarify easy methods to overcome them with methods to gather optimistic suggestions. With the next score, you’ll enhance each consumers’ and Amazon’s views of your small business that can assist you enhance your gross sales.

6 methods to get extra optimistic suggestions

Getting optimistic suggestions on Amazon requires a steadiness of persistency with out pestering. This implies persistently making requests for suggestions from consumers whereas additionally doing all the things to supply wonderful customer support. You and your group needs to be educated in easy methods to stroll this high quality line that retains each you and the shopper comfortable.

Ideally, your wonderful customer support will, in and of itself, naturally encourage nice vendor scores. In case your excellent service stands out sufficient, it could warrant extra 5-star critiques. Realistically, nevertheless, additionally, you will want a system for reminding prospects about suggestions in case they don’t bear in mind to depart a score.

Combining each your requests and high-quality customer support, listed below are six methods to get extra optimistic suggestions from Amazon consumers.

1. E mail prospects about suggestions

Consumers with good purchasing experiences are much less motivated to depart critiques, so it’s useful to ship them an electronic mail with a request to depart suggestions.

Amazon already technically asks consumers for suggestions on their orders after they’re delivered, however the messages are impersonal. With a generic really feel, these emails are straightforward to disregard as a client.

Amazon request for feedback email

As a substitute, it’s higher to ship your distinctive message via Amazon’s Purchaser-Vendor Messaging Service. Speaking with the consumer your self not solely provides you extra management over suggestions reminders but additionally provides a private contact to your small business that Amazon consumers admire.

Listed below are urged messages for requesting suggestions from consumers:

  • One electronic mail thanking them after they’ve positioned their order. Don’t request suggestions simply but — use this electronic mail to let the shopper know that you’re there to assist if they’ve any points.
  • One electronic mail two days after supply to request suggestions. Reiterate that you just’re there to assist if there are any product points, ask in a impartial approach for his or her suggestions, and use a request a overview button or hyperlink the place they will go away a vendor score.

Undecided what to incorporate in these messages? You will discover templates for requesting suggestions right here.

Past precise wording, listed below are normal options for crafting these messages in a approach that delights consumers:

  • Preserve your message temporary. Something past 4 to 6 sentences will most likely lose consumers’ consideration.
  • Keep courteous and useful. Make sure to specific that you just hope that they had an excellent expertise and ask them to achieve out in the event that they expertise any points. In any other case, your suggestions request will appear self-interested and detract consumers.
  • Don’t provide incentives; use a impartial tone. Violating these guidelines might end in your message being reported to Amazon by consumers.
  • Don’t ship greater than two emails. Sending extra will annoy consumers and make them extra prone to unsubscribe out of your messages.
  • Be personable and be your self. Including your model emblem, together with distinctive fonts, and signing off together with your title are methods to make your electronic mail really feel a bit extra human. These touches are not often seen on Amazon’s company market, to allow them to go away an extra-powerful impression on consumers, serving to them really feel extra linked to and trusting of your small business.

Sending these electronic mail requests in the best vogue — courteously, rapidly, not too often — will give consumers the additional push they should go away optimistic suggestions.

2. Automate electronic mail requests

Utilizing Amazon’s Purchaser-Vendor Messaging Service for each suggestions request won’t appear too time intensive when your small business is simply starting. Maybe you’re promoting just a few merchandise, so you could have the time to put in writing every electronic mail.

However as your Amazon enterprise grows, personally sending every message will turn out to be a time sucker. As a substitute, it’s extra environment friendly to make use of an computerized feedback-request service. These platforms hook up with your Amazon account in order that reminders to depart suggestions might be robotically despatched to consumers.

Right here’s a roundup of a few of the prime computerized suggestions companies:


eDesk Suggestions (previously Suggestions Categorical)

eDesk Feedback dashboard


  • Options: Ship completely timed suggestions and product overview requests to your Amazon prospects. Get alerts by way of electronic mail or SMS whenever you obtain damaging suggestions earlier than your account is adversely affected. The software program helps sellers to enhance their Amazon vendor account metrics and win extra Purchase Field.
  • Value: Plans begin at $45 per agent, per 30 days.



FeedbackFive dashboard


  • Options: You customise the timing and frequency of soliciting suggestions.
  • Value: Will depend on what number of requests you ship per 30 days; free to $900 per 30 days


Suggestions Genius

Feedback Genius dashboard


  • Options: The service lets you robotically ship suggestions requests based mostly on a number of filters, akin to supply time, whether or not the client already left suggestions and extra.
  • Value: Free trial, then beginning at $49 per 30 days or $120 per 12 months, if paid yearly.


Utilizing considered one of these automated companies will provide you with extra time to concentrate on different areas of your Amazon enterprise whereas nonetheless encouraging optimistic suggestions from consumers.

3. Go away a message via packing slips

Moreover electronic mail, you’ll be able to go away consumers a reminder to depart suggestions in your orders’ packing slips or as a product insert. If the supply went properly and so they rapidly deem your merchandise a high quality product, the client will likely be pleased with your small business proper after they obtain the order. With the consumer feeling glad, there’s an excellent likelihood they’ll really feel compelled to overview your small business after studying the packing slip notice.

The problem with that is that it’s extra work for a recipient to take motion. It takes extra effort for the client to depart a score after studying a packing slip than it does to click on via with a digital hyperlink.

However that shouldn’t deter sellers from making an attempt this tactic. The other, in reality. Notes, particularly handwritten ones, are the kind of private contact that usually makes individuals extra dedicated to your model.

Undecided what to say? Right here’s a straightforward pattern message to incorporate.


Thanks to your order. At your comfort, please tell us about your purchasing expertise by leaving a vendor score. [sign your name]


To request suggestions, you’ll be able to both handwrite a fast notice on the backside of packing slips or use an outdoor service to create customized slips. Listed below are a couple of customized packing slip companies:

4. Reply to purchaser requests promptly

Getting extra optimistic scores requires greater than suggestions requests. You even have to supply a product itemizing web page and buyer expertise that’s worthy of a 5-star score. The extra promptly you reply to consumers’ requests, the extra they’ll admire your small business.

The important thing isn’t aiming for zero purchaser points — that’s not life like. As a substitute, it’s best to attempt to resolve issues rapidly as they come up. For instance, if a buyer complains a couple of lack of expertise on the element web page, rapidly reply and add info to the web page. Plus, a extra correct product description will enhance your website positioning and attain future prospects.

When you have hassle remembering to message consumers, listed below are a couple of techniques to enhance your buyer communication expertise:

  • Don’t let 24 hours cross. An extended wait time will appear impolite to consumers. Then again, responding in beneath 12 hours will impress consumers and make you stand out as a retailer.
  • Set a every day calendar reminder to undergo messages. As an Amazon vendor, you could have so much in your plate, from engaged on new merchandise to administrative duties and different ecommerce work. Nevertheless it’s necessary to put aside the time to reply to your messages or to rent somebody who can do this for you.
  • Purpose for inbox zero every day. Replying to all excellent purchaser messages by the tip of the day retains you on observe to repeatedly present nice service as an alternative of letting requests pile up.

When you resolve consumers’ issues ASAP with constant messaging, consumers will worth your service sufficient to depart a optimistic score.

5. Monitor your vendor efficiency metrics

Measuring your efficiency based on key metrics and milestones will help you get extra optimistic suggestions on Amazon. Amazon already measures your efficiency via Vendor Central, so you’ll be able to simply observe the standard of your customer support. You will discover these metrics by visiting the Efficiency tab of Vendor Central.

Amazon Account Health page

The Account Well being web page supplies metrics that let you assess your efficiency. Examine your measurements to the benchmarks that Amazon has set for nice vendor efficiency:

  • Order Defect Price: <1%
  • Pre-fulfillment Cancel Price: <2.5%
  • Late Cargo Price: <4%

Word which metrics in your Efficiency tab aren’t assembly Amazon’s targets and assess your vendor practices to see how these measurements may very well be improved. To determine what may need contributed to adjustments in your metrics, it’s useful to trace whenever you begin customer support initiatives, akin to writing packing slip notes or switching to Achievement by Amazon (FBA).

By monitoring your vendor efficiency, you’ll have a transparent sense of how your practices might be improved to encourage extra optimistic suggestions.

6. Prioritize and resolve recurring points

When you’ve recognized recurring issues, determine particular methods you’ll be able to resolve these points. Discovering long-term options for constant points is a serious step towards receiving extra optimistic suggestions and build up your common score.

There are a couple of frequent points that result in damaging vendor scores. Listed below are options for bettering your vendor practices:

  • Inventory-outs: Use a list administration software program — like our platform, GoDaddy — to remain organized together with your inventory and keep away from overselling.
  • Late shipments: If it is advisable ship it out later than anticipated, improve the product to expedite transport. If it nonetheless received’t be delivered on time, ensure you notify the client ASAP. Speaking the problem early on will typically cut back the probability that the consumer will likely be upset.
  • Product not as described: Present clear, high-quality pictures of your merchandise in order that consumers can visually see precisely what they’re buying. You also needs to absolutely, precisely and thoroughly describe your product to fulfill consumers’ expectations.
  • Gradual responses: Comply with the ideas in part 4 to create a behavior of promptly resolving prospects’ points.

By making a plan for lowering recurring purchaser points, you could have a dependable framework for enhancing your customer support to thrill extra consumers and obtain extra optimistic suggestions.

Why optimistic suggestions is difficult to gather

Even in case you’re doing all the things proper as an Amazon vendor — you’re delivering on time, you resolve buyer points rapidly — your score won’t be as excessive as you’d count on. Gathering optimistic suggestions is tough for a couple of key causes.

Negativity bias

In response to psychologists, our brains are extra centered on damaging occasions than optimistic ones. Some argue that that is an evolutionary growth — we’re extra attuned to damaging threats as a mechanism for survival.

With this negativity bias, Amazon consumers are likelier to depart damaging critiques than optimistic ones. The damaging expertise could have a stronger impression on the consumer. Feeling mistreated, they’re typically looking for some kind of response — both an apology from the enterprise, a refund or reactions and validation from different consumers.

After a optimistic expertise, although, consumers aren’t as motivated to take motion as a result of all the things is already going properly. Why ruminate over the optimistic expertise and go away suggestions when there’s nothing left to be executed? With this psychological tendency, you need to give consumers an additional push to encourage good critiques.

Amazon’s insurance policies

Right here’s the caveat: To stop faux critiques, Amazon limits the methods you’ll be able to request suggestions from consumers.

{The marketplace} restricts sellers from incentivizing optimistic scores. Listed below are its official Amazon guidelines on requesting suggestions:

You could request suggestions and critiques out of your prospects in a impartial method, however could not: Pay for or provide an incentive (akin to coupons or free merchandise) in alternate for offering or eradicating suggestions or critiques …

With these guidelines in place, you’ll be able to’t provide free samples, present playing cards or any kind of compensation in alternate for optimistic suggestions. Customers’ suggestions scores ought to rely upon the standard of the buyer expertise.

Likewise, Amazon doesn’t allow sellers to request particular kinds of suggestions or actions on suggestions — all requests have to be impartial.

… You could not ask prospects to put in writing solely optimistic critiques or ask them to take away or change a overview.

Between these restrictions and consumers’ negativity bias, accumulating optimistic suggestions is difficult as an Amazon vendor. As a substitute, you will need to depend on making a optimistic purchasing expertise that pulls prospects and will get them excited sufficient to depart an awesome score.

Constructing your score takes work however pays off

Sustaining a excessive Amazon vendor score is crucial to your small business’ success. With out optimistic suggestions, consumers received’t belief you as a service provider and received’t really feel snug buying. Plus, Amazon’s algorithms will reduce your merchandise’ visibility. Keep your repute, and each {the marketplace} and the patrons will assist enhance your gross sales.

Getting this optimistic suggestions takes work, although, so that you want a plan for a way you’re going to gather nice scores. We’ve laid out six methods that can assist you gently encourage optimistic suggestions from consumers with out violating Amazon’s phrases, and we’ve urged methods to supply wonderful customer support to encourage nice scores. Comply with these tricks to slowly however absolutely construct as much as a excessive vendor score that drives extra purchases on Amazon.



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