Friday, October 7, 2022
HomeGreen BusinessBlue Dot: Aligning Swag with Influence

Blue Dot: Aligning Swag with Influence



With profitable swag, you may interact staff. A branded t-shirt or water bottle is identical as each different firm they’ve been part of. However what in case your welcome equipment included a branded water bottle that donated to charity, a good commerce espresso subscription, and a shawl that gives a dwelling wage for a lady in Ethiopia?

Connecting items to causes staff care about and tapping into firm values makes them really feel a part of the staff and deeply linked to their job. 

By taking the time you’re already utilizing to decide that features your values and creates impression, you’re amplifying current processes.

Blue Dot consists of interactive, digital impression playing cards with each buy, permitting staff and recipients to interact with the story and impression of their product. 

Hear in regards to the energy of swag straight from Blue Dot co-founders Kelly and Rachele.

GREEN BUOY CONSULTING: CAN YOU TALK ABOUT WHY BLUE DOT WAS FOUNDED, WHY SWAG IS SO WASTEFUL AND HOW YOU’RE HOPING TO FIX AN INDUSTRY KNOWN FOR BEING LESS THAN SUSTAINABLE?

Blue Dot: Thanks, Eliza for highlighting us on this sequence! After 15 years within the promotional merchandise trade, we noticed the unimaginable quantity of waste, or “piles of swag” that accumulates on folks’s desks, within the closets, and at firm warehouses. We additionally heard time and time once more in regards to the ineffective issues that folks get, that they don’t need, they usually find yourself throwing away or giving to a Goodwill. We all know that was not the intention of the marketer or HR rep that gave this out. They gave it out to get folks enthusiastic about their model! At Blue Dot, we try to eliminate the waste, by giving choices that folks will love, that they may hold, and that’s significant.  And we’re making it straightforward for our shoppers to do that. We do that by: 

  • Entry to our vetted provider record, the place we curate merchandise that aren’t solely extremely top quality and distinctive however are additionally constructed with our planet and our folks in thoughts.

  • Offering an extremely straightforward ordering platform for people to pick out precisely what they need, in order that they don’t get caught receiving one thing they may by no means use. Moreover, we let our shoppers do what they get pleasure from doing, caring for their groups, whereas we take away the executive headache by order, fulfilling, and transport their particular person orders.

  • Making it straightforward to trace and share the impression, join with the model, and have easy Name to Actions, enabling our shoppers to trace the swag marketing campaign

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