WordPress continues to play a dominant function because the world’s hottest content material administration system (CMS), and as its use instances broaden, it’s additionally discovering new attraction with bigger organizations trying to cut back on internet prices and do extra with much less.
That’s as a result of WordPress is open supply, which suggests there aren’t any upfront licensing charges for utilizing its core software program, and it’s backed by an enormous group of world contributors who maintain bugs and safety vulnerabilities at bay.
WordPress can be famend for its flexibility and its ease of integrating with different platforms, making it a major candidate as companies look to interchange expensive and cumbersome content material administration techniques with open supply content material agility.
WordPress certainly leads the pack right here, each as a standalone content material framework in addition to a headless CMS, by which WordPress is related to a contemporary front-end framework like Vue.js or React.
As companies search for new methods to construct websites and leverage WordPress of their initiatives, the next growth tendencies will assist them unlock larger flexibility, create lovely designs, and obtain higher efficiency throughout the web sites they create.
Prepared to leap in? Right here’s what we’ll cowl:
Block-Based mostly Modifying: From Gutenberg to Full Website Modifying
With the introduction of the block editor (Gutenberg) in 2018, WordPress signaled a brand new path for web site builders, who till then had relied on the basic editor expertise for the majority of their WordPress submit and web page wants.
Whereas the basic editor had an unimaginable run, the brand new block editor was a major evolution for WordPress, increasing on its low-code/no-code strategy to content material creation with pre-formatted blocks of code that allow a drag-and-drop submit and page-building expertise.
Within the few brief years because it launched, the block editor has given rise to almost 100 (and counting) reusable content material blocks in WordPress core, to not point out a protracted listing of customized blocks, which could be constructed for industrial consumption and particular person use.
However Gutenberg was solely the start with regards to block-based modifying in WordPress. With the rise of Full Website Modifying, which began appearing in 2020 (in Alpha), block-based performance has expanded past the editor to embody the complete or “full” web site modifying expertise.
Current variations of WordPress (5.9+) now embrace the flexibility to broaden block-based management throughout a web site’s theme and design format, offering builders with an intuitive, environment friendly approach to customise web site components—from headers and typography to columns and imagery.
Full Website Modifying additionally permits customers to make sitewide adjustments with out having to navigate to particular person pages, providing anybody tasked with creating and managing many websites the flexibility to make sweeping edits with only a few easy clicks.
Although Full Website Modifying is just appropriate with block-based themes (which suggests you’ll probably wish to discover a new theme to take full benefit of), it represents a brand new chapter for WordPress and an rising technique of alternative for web site homeowners and builders to implement their digital imaginative and prescient at scale.
As they proceed to advance, Full Website Modifying and block-based performance will symbolize much less of a ”pattern,” and extra of the long run approach to construct web sites utilizing WordPress.
Headless WordPress: Bringing Content material Creators and Builders Collectively
Whereas builders and content material creators are discovering new benefits with the evolving editor expertise in WordPress, they’re additionally methods to attach that most well-liked technique of content material creation and administration with their fashionable front-end frameworks of alternative.
Enter headless, and particularly, headless WordPress architectures like WP Engine Atlas, which brings collectively one of the best of WordPress and fashionable front-end frameworks like Vue.js and React.
WP Engine has been investing in the way forward for headless WordPress by way of Atlas, and for good motive. The will for headless options is predicted to proceed its rise—particularly for eCommerce and enormous enterprise websites—and almost $1.6 billion was invested in headless innovation by main corporations between 2020 and 2021.
At its core, headless decouples the entrance and back-end structure of a web site, permitting customers with totally different roles to depend on the instruments they love most with out disrupting different workflows.
Headless WordPress websites additionally provide huge safety enhancements for large-scale websites. With front-end and back-end parts working independently on separate servers, it turns into harder for dangerous actors to hack websites by brute pressure or DDoS assaults.
WP Engine has assembled a rising archive of headless WordPress developer sources, which you will discover right here.
You may as well begin experimenting with headless utilizing WP Engine Atlas totally free! Simply join a Sandbox Account and discover the total function set of Atlas in a risk-free, dev playground atmosphere.
WordPress as an eCommerce Engine
eCommerce is hardly a pattern—promoting and buying on-line is clearly right here to remain, and there are quite a few obtainable options for powering eCommerce shops, from all-in-one platforms to particular person integrations, and all the pieces in between.
The function of WordPress as an eCommerce engine, nevertheless, is a rising pattern, particularly as companies search to capitalize on its streamlined content material capabilities and huge flexibility for personalisation and eCommerce integrations.
WooCommerce, which is the preferred approach to construct eCommerce websites on WordPress, is constantly rated among the many high eCommerce options on the planet, and it’s at the moment the most-utilized platform by world market share.
That’s no coincidence. A rising variety of companies are realizing the advantages of utilizing WordPress for his or her digital shops as a result of it gives a superb canvas for constructing or reimagining their eCommerce presence round a wealthy consumer expertise.
WooCommerce, which integrates seamlessly with WordPress websites, takes care of the commerce points and permits web site homeowners to create a web-based retailer, add merchandise, subscriptions, safe funds, transport choices, and extra.
WooCommerce can be scalable, and it may combine with a large listing of companies. Constructed with a REST API, builders can design a fancy retailer from scratch, prolong a retailer for his or her shoppers, or add new merchandise to a WordPress web site.
As builders look to make use of WooCommerce for his or her eCommerce websites, there are additionally choices for pairing these websites with extra options and integrations that amplify vital components like search and web page load velocity.
At WP Engine, we’ve honed our eCommerce internet hosting to do exactly that, with high-performance internet hosting, proprietary caching for WooCommerce, and Instantaneous Retailer Search that delivers extra related search outcomes as much as 10 instances quicker.
Current optimizations to our proprietary cache, EverCache, have resulted in extra enhancements to web page load instances, with content material loading as much as two instances quicker when utilizing EverCache.
Need to discover out extra about organising or optimizing a WooCommerce retailer? Take a look at the on-demand periods beneath or click on right here for extra data on migrating your present WooCommerce retailer to WP Engine’s eCommerce platform in minutes.
Standardizing on WordPress
One other macro pattern that‘s tied to bigger organizations pivoting away from legacy CMS options is a newfound appreciation for WordPress as a standardization software for a enterprise’ sprawling digital properties.
For enterprise organizations like B&G Meals, shifting greater than 50 of its disparate model web sites beneath the umbrella of a WordPress Multisite community helped streamline inside groups’ content material manufacturing and alignment whereas rushing up time to market.
For different massive companies, standardizing websites on WordPress reduces overhead prices, mitigates safety dangers, hastens time-to-market, and achieves model consistency. All whereas lowering the variety of suppliers required to efficiently construct a sturdy digital presence.
For builders at these organizations, standardizing the expertise they use may also help streamline workflows and simplify coaching for future staff with out stifling creativity. Plus, standardization throughout platforms may ease safety complications, assist enhance the omnichannel expertise, and higher reinforce a model message at each touchpoint.
As extra organizations look to consolidate efforts and do extra with much less, regulate WordPress because the CMS of alternative for standardizing present digital content material on a single, unified system.
VR/AR integrations Acquire Steam
It usually feels just like the “rise of VR/AR” has been rising for years now, which might be as a result of, effectively, it has (Google Glass premiered its prototype in 2013).
Whereas Digital and Augmented Actuality have made spectacular strides over the previous decade, we nonetheless have but to reach at widespread adoption. That stated, VR/AR expertise is slowly trickling outward and discovering its means right into a rising variety of integrations for WordPress.
High quality VR/AR integrations assist bridge the hole between what customers see on-line and what they expertise in actual life. Product displays, coaching programs, and different instructional content material utilizing VR and AR are extra immersive and permit customers to create a stronger reference to the product or subject in query.
For WordPress web site builders, that may appear like brushing up on the abilities required to create a 3D map or combine these immersive VR/AR-compatible experiences with an present WordPress web site. If these integrations usually are not doable, it would require re-theming utilizing a VR/AR-specific WordPress theme.
Participating customers by way of VR and AR can profit extra than simply retailers who wish to put a highlight on their merchandise, nevertheless. From tourism and gaming to structure, automotive care, and healthcare, VR and AR have gotten the usual for the way customers attain high quality training on a subject.
Need to discover out extra? Take a look at this episode of Torque’s Social Hour, which takes a more in-depth have a look at 3OV, a 3D WordPress plugin that turns your web site right into a VR/AR expertise:
Design Should-Haves: Minimalist and Cellular Pleasant
Whereas lots of the above tendencies contact on web site design, it actually is a constantly-evolving ecosystem in its personal proper, particularly as new performance and capabilities change into obtainable and rising tendencies take maintain.
Put merely, Design Issues, and as web site builders create their subsequent digital initiatives utilizing WordPress, there are a couple of no-brainers in addition to some new developments that could be of curiosity.
Cellular-friendly designs, for instance, are not a mere profit and have change into essential. Greater than 60% of the online’s world site visitors now comes from cell searches, so a clunky show or poor consumer interface has the potential to alienate greater than half of your viewers.
In step with newer tendencies, minimalist and “neo-brutalist” designs are an more and more fashionable means to make sure web site content material seems nice on a smaller display whereas conserving guests engaged for longer durations and giving them extra time to work together together with your model and merchandise.
Different tendencies to look out for embrace new methods of utilizing scrolling and telling tales with visuals—experimental areas the place issues liek Full Website Modifying can and can play a bigger function.
The Ongoing Push for Efficiency
Whereas the above is a mixture of rising tendencies and increasingly-familiar ideas, we’ll shut the listing out with one pattern that by no means goes away: web site efficiency, and the necessity to usually optimize your web site to make sure you’re maintaining with business requirements (to not point out your opponents).
Whereas this is applicable to all web sites, it’s clearly high of thoughts for contributors to WordPress core, who proceed to roll out updates and enhancements to key options that immediately have an effect on web site efficiency.
For example, WordPress just lately added native help for WebP, a contemporary picture format that gives lossless and lossy compression for pictures on the internet. This gives a superb choice for displaying high-quality pictures on-line utilizing a small picture format (so efficiency isn’t sacrificed).
Extra just lately, the discharge of WordPress 6.0 included numerous extra performance-focused enhancements, overlaying a variety of efficiency areas resembling enhancing the web page and post-load velocity, lowering the execution time of assorted question varieties, caching, navigation menus, and rather more. Discover out extra about WordPress 6.0 right here.
Gasoline the Freedom to Create With WP Engine
WP Engine powers the liberty to create on WordPress. From managed WordPress internet hosting to enterprise WordPress, headless WordPress, Flywheel, Native, and Genesis. WP Engine’s tech innovation and award-winning WordPress specialists assist to energy greater than 1.5 million websites throughout 150 international locations.