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4 ideas that will help you ace your Xero Award nomination


The Xero Australia Awards are again for an additional yr! That’s proper, this can be a probability to showcase your achievements, benchmark what you are promoting in opposition to the business, and be within the operating to win an unique awards expertise. 

Like final yr, we now have 13 main classes. These are designed to recognise the range (and expertise) of our enterprise group. So whether or not you’re a sole dealer, rising entrepreneur, app associate or advisor, there’s an award for everybody. 

When you haven’t submitted your nomination but, don’t fear – there’s nonetheless time. That can assist you get impressed, we requested three winners (one among whom can be on this yr’s judging panel) what makes a profitable entry. Learn on for his or her high ideas. 

1. Be clear and concise 

As you progress by your nomination, you’ll discover phrase limits connected to every query. Though it may be difficult to maintain your entry concise, it helps make sure that solely a very powerful info is included. Richard Jeffares of Two Bays Brewing – who took out the Small Enterprise of the 12 months Award in 2021 – says, “It stops you from waffling. So my recommendation is to give attention to the query and reply it as succinctly as potential.” 

What’s one of the simplest ways to trim down the main points? By taking a scenario, motion and consequence strategy. Michael O’Neill of ServiceM8 – final yr’s profitable app associate – says, “When the questions ask you to show one thing, you actually should do the legwork. Use examples and all the time come again to your worth proposition.” Finally, you need to make it as straightforward as potential for the judges to do their job.

2. Keep in mind your clients (and present, don’t inform) 

After we requested earlier winners what they have been most happy with of their nominations, the resounding reply was how they demonstrated buyer success. As an FY23 choose, Jason Robinson of Future Advisory – a agency that additionally took out final yr’s Accounting Accomplice of the 12 months Award – says the bottom line is to spotlight how what you are promoting is making a distinction in individuals’s lives. He explains, “Present the judging panel that you just actually care. We need to see the way you create five-star experiences on your purchasers.” 

How greatest to do that? “Reveal buyer success each independently and thru your joint worth proposition with Xero. The place you’ll be able to, leverage your clients to point out (not inform) what impression this has had. And make sure you use concrete examples – like occasions, initiatives, tasks or testimonials – to again your self up,” says Michael. Keep in mind, proof equals credibility.

3. Stand out from the gang 

In terms of judging, your award entry can be reviewed alongside 1000’s of others. So contemplate what units you other than the remaining and amplify this in your nomination. For instance, Jason made a acutely aware effort to showcase his observe’s model voice, explaining, “When you look and sound like everybody else, chances are high, you’ll get misplaced within the crowd. So it was actually necessary for us to point out our character to the judges.” Do the identical, and also you’ll be in with a profitable probability! 

4. Take a giant image strategy

After all, the Xero Awards are a unbelievable alternative to showcase and have a good time your achievements. Nevertheless, it’s additionally an opportunity to mirror on every part that contributes to your success. Jason says, “We thought onerous about why we existed. This meant our mission, imaginative and prescient and values, in addition to our targets, monetary targets, and the way we work with our purchasers – we realised how far we’d come ultimately.” 

For Richard, his large image strategy was extra private. He says, “Two Bays Brewing is a gluten-free brewery, and as an individual with Coeliac illness, this permits me and the workforce to give attention to what our clients need. Each alternative we make is with this in thoughts, and it resonates in-market (and should’ve carried out so with the judges too).” You’ll want to inform your story as a result of, in any case, it’s what makes what you are promoting what it’s as we speak. 

With lower than per week to go earlier than the FY23 Xero Award nominations shut, what are you ready for? Head right here for extra info and submit your nomination earlier than 11:59pm AEST on Monday 15 August to be within the operating. Good luck!

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